Search
-
The power of life changing moments
As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU
-
A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
-
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
-
Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.
-
Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
-
Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
-
"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
-
Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
-
InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
-
Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.