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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Ipsos leading a major programme of work to enhance the evidence base of what works to improve adult numeracy skills
Empowering adults through numeracy: Ipsos' commitment to evidence-based practice
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The public prioritise access to primary and community care over hospital care
The public remain negative about standards of care in the NHS, albeit less so than in previous surveys – though are still pessimistic about what will happen to standards of care over the next year.
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Only half of UK workers have received learning opportunities at work, 1 in 2 have not learned about AI
The latest Ipsos research on learning in the workplace shows that half of UK workers have not been given opportunities to develop in their job. At a time when AI is beginning to rapidly alter many job roles, the study also reveals that more than 1 in 2 UK workers have not had the opportunity to learn about using AI at work.
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Andy Burnham more popular in Manchester than Sadiq Khan in London or Andy Street in West Midlands
New Ipsos UK KnowledgePanel polling for the 2024 local and mayoral elections explores attitudes towards the most important issues to people’s vote in the upcoming local elections
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Economy still seen as the most important issue facing Britain
The April 2024 Ipsos Issues Index reveals little change in the top issues facing the country, despite a drop in public mentions of the NHS.
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Cyber Security Breaches 2024
The Department for Science, Innovation and Technology (DSIT), in partnership with the Home Office, commissioned Ipsos to undertake research to explore the UK’s cyber resilience, aligning with the National Cyber Security Programme.