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The Bigger and Older Nation
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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Scots feeling more confident about economic prospects
With the Holyrood election only a week away, we assess the public mood and whether there are signs that consumer spending points the way to economic recovery.
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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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Social listening gets the corporate thumbs up - social engagement is a bit trickier
The last year has seen a vast increase in the value placed on social media by some of Europe's biggest brands according to new Ipsos research released today.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Public Confidence in the Economy - February 2011
On the eve of the UK budget and 6 weeks out from the Holyrood elections, latest data from Ipsos Scotland reveals that economic confidence remains low, although levels of optimism in the Scottish economy are marginally improved from November 2010.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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Reuters/Ipsos Budget briefing
One week before the Budget, the full impact of the economic situation is hitting the public.
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Economist/Ipsos Budget Poll
Public worried the government is cutting spending too much and would prefer the speed of cuts be slower.
The Coalition's argument that "we are all in this together" is not resonating with the public; most think that the poorest will be hardest hit.
But previous Labour government is seen as more to blame for the cuts than the Coalition.