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Concern about redundancy
Q How concerned (if at all) would you say you are about the possibility of being made redundant or becoming unemployed over the next twelve months?
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Helping retailers build a successful business through insight
Ipsos Retail looks at how retailers can achieve a competitive advantage at a time when consumer confidence is once again falling.
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Ipsos MediaCT UK scoops major industry award
Ipsos MediaCT UK has been recognised as the `Best Research Team - Research Supplier' at the inaugural Media Research Group (MRG) Awards.
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The Logic Group Loyalty Report 2010
In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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Increasing accuracy in National Media Consumption surveys
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
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World Cup 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
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Latest RAJAR radio audience listening results released
The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.
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CSR Reaction Poll
KPMG/ Ipsos Spending Review reaction poll shows the public accept need for cuts but are worried about exactly where cuts are being made and the long-term impact
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The Business Elite want digital and traditional media
The latest Business Elite Europe survey has revealed that the most successful and influential business leaders are increasingly accessing media content through digital platforms, though not at the expense of traditional means.