Is technology just a `boy thing'?

For the past six years, Ipsos MediaCT has tracked internet penetration and access methods via the Ipsos MediaCT Tech Tracker. At the start of 2010, the survey was expanded to cover a range of new areas including latest generation games console ownership, smartphone ownership, social networking and usage of both official and unofficial digital services for music, movies, TV and games.

This Thought Piece explores some of the headlines from the latest wave of the tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.