Increasing accuracy in National Media Consumption surveys

Ensuring that the results of surveys are accurate is critical for all types of work, especially ones involving national TV, Radio and published media. To do this, samples need to be selected in a truly random way, dispersed geographically across the entire area in which the population resides. But as the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the alternatives researchers face to deal with these types of projects.