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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Cyber Security Breaches Survey 2022
Ipsos was commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to carry out the latest Cyber Security Breaches Survey, aligning with the National Cyber Strategy.
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Trust, Safety and the Digital Economy: Understanding the value of healthy online communities
Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.
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New poll finds seven in ten adults want social media firms to do more to tackle harmful content
New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).
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12 points to….? What Britons think about the UK’s Eurovision chances
Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
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2022 cyber security skills in the UK labour market
This report presents the findings from the fourth iteration of the UK cyber labour market study conducted by Ipsos and Perspective Economics on behalf of the Department for Digital, Culture, Media and Sport (DCMS).
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Woke, cancel culture and white privilege – how the UK’s culture war debate is evolving
New research by Ipsos and King's College Policy Institute shows that the public increasingly feel the country is divided by “culture wars”.