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It's the economy stupid... but not at the cost of trust
Ipsos's Reputation Council members are most concerned about the economy and trust in 2010.
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Public Attitudes to Press Regulation
New research conducted by Ipsos on behalf of the Media Standards Trust explores public attitudes towards press regulation.
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Research into Italian views on betting operators
New research from Stanleybet, Europe's leading cross-border retail sports betting company and Ipsos, reveals that almost a third of Italians (31%) support an increase in the number of sports betting operators and that two-fifths (42%) believe such an increase would boost jobs in the country.
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It's already looking a lot like Christmas...
There are few brands for which 2009 will be hailed as a classic year and many are now looking at Christmas as a final opportunity to salvage something from the economic wreck of the past 12 months. But it is clear that the majority of retailers and marketers will inevitably feel the effects of the economic crisis this Christmas.
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Faster, Better, Cheaper: Making Money in a Digital World
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes. -
3D TV: A new era in home entertainment?
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
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Backing the Right Horse?
Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.
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Ipsos rewarded for cutting edge research
At the high point of the year for the research industry, Ipsos was last night presented with the MRS Award for Research in the Financial Sector in recognition of its industry leading innovation.
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Knowledge Transfer
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.