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Ben Page Appointed Chief Executive of Ipsos
Ben Page, leader of Ipsos's public sector practice, will be the next chief executive of Ipsos in the UK and Ireland, Ipsos Group SA announced today.
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Pirates are prime prospects for music and video
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.
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Awareness of energy efficiency in Scotland
Consumer Focus Scotland commissioned Ipsos Scotland to undertake qualitative research into awareness and views of energy efficiency measures.
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Thoughtpiece - Music Videos in the News
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
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Market Access Article
Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.
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State of the Economy - Trends
Q How would you describe the current state of the British economy?
Q And what state do you think the British economy will be in, in 5 years' time? -
Standard of Living - Trends
Q The things people can buy and do -- their housing, furniture, food, cars, recreation and travel -- make up their standard of living. How satisfied or dissatisfied do you feel about your standard of living at present?
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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The Imperatives for Customer Loyalty
This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.