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Who's The Pretty Boy Then?
As a matter of fact, David Cameron, at least that's what the recent Ipsos poll in the Sun reported, even if he's seen as the best of a bad bunch.
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Survey Methods At Ipsos
Ipsos uses all major survey methods across our huge range of work. This runs from face-to-face in-home interviewer surveys using probability samples, through telephone surveys using quotas that are designed to reflect the population, to online studies using panels of people who have signed up to take part in surveys.
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MORI's Polling Performance In The 2005 Election
MORI's final poll of the 2005 election campaign, published in the London Evening Standard on election day, predicted the Conservative and Liberal Democrat shares of the vote spot-on, and missed Labour by two percentage points - an average error of 0.67 points on the three major parties, well within the normally accepted margins of error.
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Are You Happy?
Are you happy? Nearly nine people in ten say they are. In the immediate run up to Christmas 86% of the 967 people phoned told Ipsos interviewers that they were either "very" (38%) or "fairly" (48%) happy with their life at present, while just 7% admitted to woe.
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Cameron's "Female Touch" A Myth
The idea that Cameron has a "female touch" that Brown is lacking is a myth according to new polling evidence released today.
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The Business Impact Of Blogs
Andy Warhol said in the 1960s everyone will be famous for 15 minutes. He was of course talking about TV. David Weinberger, a famous blogger, brought Andy Warhol's assertion into the 21st Century commenting that blogging means everyone will be famous for 15 people. There has been a lot of hype about blogging in the media. This pan European research study conducted by Ipsos, in conjunction with Hotwire Communications is, we believe, the first of its kind to attempt to identify the business impact of blogging.
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Lifting The Lid On The New Broadcast Generation
Ipsos survey reveals latest technology habits of the British public
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What The Public Thinks Of The Party Leaders (And The Leader-In-Waiting)
The public's detailed image of the Prime Minister has deteriorated significantly in the last 18 months, analysis of data from the Ipsos Political Monitor shows; but while Gordon Brown's image is better, it shares many of the most negative characteristics of Mr Blair's. The poll, conducted at the start of September (before the recent public falling out over the Prime Minister's retirement date) finds that Mr Brown, like Mr Blair, is primarily seen as out of touch, though the public also admit that he has sound judgment, a description they are reluctant to apply to Tony Blair, and many more people describe him as inflexible, tending to talk down to people and narrow minded than have the same impression of the Conservative and Liberal Democrat leaders.
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Ethnic Minority Voters And Non-Voters At The 2005 British General Election
On Saturday 9 September 2006, Dr Roger Mortimore (Ipsos's Senior Political Analyst) spoke at the EPOP Conference in Nottingham*, on "Ethnic Minority Voters and Non-Voters at the 2005 British General Election", delivering a paper by himself and Kully Kaur-Ballagan (Ipsos Head of Ethnic Minority Research). The paper, which draws on Ipsos research conducted for the Electoral Commission after last year's election, explores the turnout and votes of Britain's various Black and minority ethnic (BME) communities. Turnout is strongly associated with a positive attitude to elections in general, as might be expected; but there is also some evidence of a strong community effect, with those who live in areas with many other BME residents disproportionately likely to have voted. Surprisingly, there is no evidence that attitudes to the government's policy in Iraq had any significant effect. The findings also illustrate how a high quality research design, including respondents from...
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Volatility And Public Opinion
Some commentators have noted in recent months that Ipsos's voting intention figures are "more volatile" than those of the other companies, which in one sense is true; but they have also assumed that this implies they are less accurate, which is not necessarily the case, and some of them have clearly not understood why our figures sometimes move more dramatically than those in other polls.