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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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Trust and Financial Services
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos, discussed the need for the financial services industry to re-build a position of trust with consumers.
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One world, many places
This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.
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Daily Mail Poll on Swearing on Television
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
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Ipsos Social Research Institute launches today
Ipsos, one of the world's largest research companies, today announces the launch of a major global initiative: the Ipsos Social Research Institute.
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The Business Elite
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times. -
Sensational F1 Continues
Simon Lincoln, sponsorship expert at Ipsos, talks about the impact and the trends in brand associations with Formula One.
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core Summer 09 - Brand Influencers
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.