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What do the public want from politicians when it comes to health and social care?
In a new blog post, our Health and Social Care research team looks at what health and social care policies the electorate are looking for from politicians in this general election
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Businesses more likely to back Labour than the Conservatives to be the next government
Businesses place Labour above the Conservatives for managing the economy, and for helping people in work, according to a new Ipsos Omnibus poll ahead of the General Election.
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Around half of Britons support junior doctors strikes as 3 in 5 believe government doing a bad job at negotiating with unions
New polling from Ipsos has found that around half of Britons (52%) support junior doctors taking strike action - a rise of 6 percentage points since May
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Labour maintains lead with Conservatives falling back to equal their lowest ever vote share
Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call
Today Ipsos publishes its first MRP model of the 2024 General Election.