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Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Global @dvisor Survey Reveals Sharply Contrasting Attitudes
The world's most engaged consumer-citizens embrace global trade and investment, but want their governments to increase regulation on companies
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Checking Out In-Store Reality
More than 50% say there are too many varieties on supermarket shelves; current products felt to be over-packaged by many
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Careers In Print Media: What People From Ethnic Minorities Think
Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
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Who Do You Believe? Trust In Government Information
A new report from MORI shows it is wrong to talk about a new crisis of trust in government and politicians are as distrusted as they always have been. However, "Who do you believe? Trust in government information" does reveal a serious decline in certain aspects of trust.
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White Paper: Understanding brand value
The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
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Corporate Security
IT and network security are the greatest security concerns for members of the CBI, according to new research from MORI. The research, jointly commissioned by CBI and QinetiQ, shows a large majority (97%) of members have either great or some concern about the overall security of their business. Almost three in five (58%) say IT and network security is a great concern, while two in five name 'Provision of standby facilities for business continuity purposes' (41%), 'Risk to brand value of security incidents' (40%) and 'Risk to employees of security incidents' (38%).
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Trusting The Politicians
The publication of the Prime Minister's dossier on Iraq seems to have had little effect in swinging public opinion according to our poll for ITV News.