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Nearly half say the Conservatives are having a bad campaign
Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Starmer seen as more likely to offer Britain a fresh start and improve public services
43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
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UK workers seek new digital skills amidst the buzz of AI
People in the UK aren’t just exploring the topic of Artificial Intelligence online – they’re also thinking about how this technology will impact their working lives, resulting in 53% of UK office workers wanting to learn new skills.
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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Trends - Political Leaders
Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
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Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain
A new study released by Ipsos explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons from 1996 to the second half of 2023.
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Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll
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Three in four think it’s unlikely Rishi Sunak wins the next General Election
The public pessimism for the Prime Minister’s election chances now rivals that of his predecessor, Liz Truss, according to a new Ipsos poll.