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The Perils of Perception 2017
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
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Open Banking – the friction paradox
Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
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Ipsos Research Highlights - October 2017
Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.
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Growing negativity among consumers about current levels of inflation in the UK
An Ipsos survey for Lloyds Bank finds that concerns about levels of inflation are at their highest point since January 2014.
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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Ipsos Research Highlights - July 2017
Ipsos's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.
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Over a third of consumers believe social purpose should come before profit
New research by Ipsos in partnership with Neil Gaught & Associates and Forster Communications highlights the public’s strong belief that the current way of doing business isn’t working and their desire to see business to do more to make a positive difference.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Women’s Health Concerns in the UK
Research commissioned by the Daily Mail in association with LloydsPharmacy looked into key health concerns and attitudes towards health information providers of women aged 30-80 in the UK.