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Unlocking value with data science
Clive Frostick introduces Bayesian Theory and its applications in modern research.
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Ipsos Views: Big Data: A Guided Tour
Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Polls show Britons can predict the future (sometimes)
In December 2014, we asked Britons to predict what would happen in 2015. How well did they do? asks Hannah Shrimpton in Politics.co.uk.
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Ipsos Views: Clearing the Fog on Neuroscience
Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can't do.
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Who's Killing Creativity Now?
In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
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John Innes Centre: Public Dialogue to Inform Science Strategy
Ipsos was commissioned by the John Innes Centre (JIC), Sciencewise, and the Biotechnology and Biological Science Research Council (BBSRC) to carry out a public dialogue.
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Babraham Institute: Public Dialogue on Future Strategy
Ipsos was commissioned by the Babraham Institute, Sciencewise, and the Biotechnology and Biological Science Research Council (BBSRC) to investigate public attitudes towards the future strategy of the Babraham Institute.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Major survey shows Britons overestimate the bad behaviour of other people
People in the UK often overestimate the bad behaviours of other people, a major new international study has revealed.