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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
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The public do not trust politicians
Low levels of trust in politicians and journalists alike mean that British politics needs to be more creative about re-building public confidence.
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Doctors still most trusted profession; politicians least trusted
Ipsos research for the British Medical Association (BMA) shows that nearly nine in ten UK adults trust doctors to tell the truth; and people trust bankers and journalists more than politicians.
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Doctors are most trusted profession - politicians least trusted
Nearly nine in ten (88%) adults across the United Kingdom say they trust doctors to tell the truth, according to a new nation-wide poll carried out by Ipsos for the British Medical Association, making doctors the most trusted profession measured.
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British Medical Association (BMA) Membership Survey
The vast majority of doctors are not convinced that the potential benefits of the government's plans for the NHS in England outweigh the risks, an Ipsos survey for the BMA suggests.
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Students distrustful of politicians
A study of European students, conducted by the BBVA Foundation shows that while students are interested in politics they do not place much trust in politicans.
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Women's Representation Survey for the Government Equalities Office
Ipsos recently undertook a poll for the Government Equalities Office looking at attitudes towards women's representation in government and business.
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Looking Back: 1979 - Labour Doomed
In the run-up to the 1979 General Election, Labour's Prime Minister James Callaghan lost the election in the "Winter of Discontent". Is Brown doomed to defeat in 2010?