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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Strong public backing for Renters’ Reform Bill and improving the availability of affordable rental properties
Ipsos polling conducted shortly before the Government’s presentation of the Renter’s Reform Bill to Parliament.
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How are the public likely to receive the government’s plans for improving access to primary care?
Last week the government announced its plan to improve access to primary care, focussing on a set of interventions to tackle the growing pressure on GPs.
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Maternal mental health support continues to improve despite NHS strain
To mark Maternal Mental Health Awareness week, Anita Jeffreson analyses and discusses recent NHS Maternity Survey findings in light of the current strain on the NHS.
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Mix of local and national issues influence voters ahead of local elections
Public expect Labour to gain seats and Conservatives to lose seats in the local elections according to a new Ipsos Political Pulse poll.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Vulnerable Persons Resettlement Scheme (VPRS) Evaluation published
Findings from Ipsos’s qualitative evaluation of the Vulnerable Persons Resettlement Scheme (VPRS) and the Vulnerable Children’s Resettlement Scheme (VCRS) for the Home Office are published.
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8 in 10 say the government doesn’t care much about their local area or people like them
New research from Ipsos on Levelling Up, finds 80% of people in the UK think the government doesn’t care about places like their local area or people like them.
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Britons still more concerned than reassured post-Budget for the economy, public services and their own finances – but less worried than after Autumn Statement
Labour maintains small lead as most trusted on the economy according to an Ipsos poll conducted after Jeremy Hunt's Spring Budget.
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7 in 10 Britons do not think the government’s policies will improve public services
Almost two-thirds think Sunak’s government has done a bad job managing the economy