Search
-
House prices: how good are people at predicting what's going to happen?
Ben Marshall analyses what five years of our Halifax Housing Market Confidence Tracker tells us about how good the public are at predicting future house prices.
-
Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
-
Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
-
Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.
-
Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
-
Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
-
Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
-
The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
-
Continental Shift: What Europe Thinks (And Feels)
Simon Atkinson blogs for the Huffington Post on what our recent research reveals about Europeans' hopes and fears and their attitudes to life in Europe.
-
Who is stepping up in the 'retirement revolution'?
New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.