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Ipsos Research Highlights - 23 October 2020
In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.
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How Londoners and Parisians saw their cities on the eve of the pandemic
New Ipsos polling with King's College London's Policy Institute and Universite de Paris reveals the attitudes and views of Parisians and Londoners on the eve of the COVID-19 pandemic.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Demand for business leaders to speak out on social and political issues rises, amid growing alarm about climate change and coronavirus
Research from Ipsos and the Good Business Festival highlights that two-thirds of people want business leaders to speak out on social and political issues, as disillusionment in government persists.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Ipsos Research Highlights - 28 August 2020
In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.
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When difference doesn’t mean different: Understanding cultural bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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New data reveals how UK would be prepared to live if COVID vaccine can’t be found
Large proportions of the UK public say they would accept most children being home-schooled, employees being able to choose whether they work from home and bans on public events in front of live audiences being in place for the “very long term”, if a vaccine or treatment that deals with the threat of COVID-19 cannot be found, according to a new study
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Who's least likely to say they'll get a COVID-19 vaccine?
Kings College London and Ipsos look at who is least likely to get a COVID-19 vaccine.