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More Britons want Government to make fast decisions in a crisis than wait for all the evidence, as long as they’re open about it
Latest research from Ipsos shows that when given the choice, more Britons opt for Government to act quickly even if that means not all the evidence is available over waiting, when it comes to a crisis.
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Most comprehensive Diversity and Inclusion report ever to track UK company progress
The most comprehensive review looking at how UK companies are performing when it comes to diversity and inclusion has been launched by DIAL Global and Ipsos, and backed by Mind and Stonewall.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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Communicating in a Crisis: The needs of news audiences
This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
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Ipsos Research Highlights - 6 November 2020
In this week's Ipsos Research Highlights we explore the images of political parties, how businesses plan to build back better and the majority of Britons remain concerned about the impact of the virus on the economy.
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Ipsos Research Highlights - 23 October 2020
In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.
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Ipsos MMA Announces Global Expansion Leadership
Ipsos MMA is pleassed to announce 3 key appointments to further serve client and data relationships in EMEA and APAC.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4
This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.