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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Europe: It's Back
Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.
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Majority of Scots support lowering the drink drive limit
On the day that MSPs debate proposals to lower drink drive limits in Scotland, our poll reveals that a majority of the public support a reduction of those limits.
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The acceptability of carrots
Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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The Scottish independence campaign is losing ever more ground
One in four supporters have deserted the nationalist cause in 2012 writes Mark Diffley in the New Statesman.
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Leaders and Parties poll
Mr Cameron is the most popular leader, though the Conservative party is still the least popular party, according to the latest Ipsos poll.
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Ipsos Political Monitor October 2012
Post-conferences the gap between Labour and the Conservatives has remained the same, though the Liberal Democrats are down four points, according to the latest poll from Ipsos.
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Economist/Ipsos October Issues Index
Despite today's GDP figures showing that the UK has emerged from the double dip recession, half of the public (52%) still consider the economy to be among the most important issues facing Britain today,
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King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.