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Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new
research, to provide a better understanding of this latest generation, Generation Z. -
Great Expectations: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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Millennial Myths and Realities
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.
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Attention Generation Next: Beating the Attention Deficit for Young Audiences
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next's social circles are played out.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Unlocking the value of social media – a review of research ethics
The Wisdom of the Crowd project involves a number of primary research activities, public case studies and presentations
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The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
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The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.