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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Majority across the G20 support broader political and economic systems reform
Earth4All has released their first report on global attitudes to political and economic transformation, based on research conducted between March and April 2024 by Ipsos
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Missons, Milestones and Priorities
Track the government's performance on its key missions, milestones, and priorities.
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Businesses more likely to back Labour than the Conservatives to be the next government
Businesses place Labour above the Conservatives for managing the economy, and for helping people in work, according to a new Ipsos Omnibus poll ahead of the General Election.
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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6 in 10 Britons think Labour manifesto represents positive change for Britain
New polling from Ipsos explores attitudes towards the party manifestos
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .