Search
-
Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
-
Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
-
Thoughtpiece - Music Videos in the News
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
-
Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
-
Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
-
Thoughtpiece - What Price A Song?
Understanding the behaviours and attitudes of people who download music illegally.
-
Thought Piece - The On Demand Market
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
-
Thoughtpiece - Early Adopters
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.