Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
2008 was a record year for the UK videogames industry. Despite the economic downturn, the software market grew by over 20% year-on year o 1631.905bn (ELSPA/GfK Chart-Track figures). The vast majority of this spend was on physical discs purchased in the high street or from online retailers. Despite the growth in downloadable content (DLC) in other markets like music, for the games industry it was estimated to be just a fraction of the total (all format/platform) combined packaged and downloaded games sold in 2008. Going forward, is the shift from physical to digital inevitable or will it remain a niche market? This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
