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Customer Service: Fluid in Character but Consistent in Importance
Customer service has been seen consistently as an important factor to both consumers and opinion-leaders when making their judgements and decisions about companies in the UK Financial Services industry, writes Alex Moss.
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Reputation Council - November 2013
The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.
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Freedom to choose - it's harder than we think
Jayesh Navin Shah of our Social Research Institute blogs on choice and control in public services for disabled people.
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High expectations for asset management amongst Britain's financial media
Strong stock market performance at the beginning of the year has contributed to heightened expectations for the country’s asset management sector, writes Chris O'Brien, Financial Services team in Ipsos Loyalty.
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National woes versus local priorities
At Ipsos we spend a lot of time monitoring the mood of the nation, but we tend to ask the public about national issues and topics.
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Profile Matters: The World's Top Cities
The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities.
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Low support for military action against Syria by Britain and the US amid fears it would encourage attacks on the West
A poll in Britain and the US shows Low support for taking military action in Syria.
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Spotlight on Scotland
Providing an insight into some of the key issues dominating the current political and social agenda in Scotland
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How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
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Lifting the mood: The Olympic Legacy
A year on from the London Olympics and seven in ten (70%) Britons say the Games have had a positive effect on the mood of the British public even now according to a new Ipsos poll