Search
-
A nice cup of tea and a sit down
What next for the nation's favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
-
Is sponsorship turning heads?
Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone's head and highlights the importance of being relevant and stand out from the crowd at the same time.
-
Ipsos House of Lords reform poll
There is broad public support for House of Lords reform, but very few think it is a priority according to a new Ipsos poll, even among Liberal Democrat voters.
-
Most Londoners identify prospect of Olympic legacy
An Ipsos poll for London Councils finds Londoners positive about the benefits of the capital being host city with three-quarters identifying a legacy.
-
Londoners are positive about the capital, but worry about jobs and homes
A recently published Ipsos poll for London Councils sheds light on the perspectives of Londoners as the capital fast approaches the Olympic Games.
-
Ipsos Political Monitor July 2012
The public view the Coalition as much less united than in 2011, according to the July Ipsos Political Monitor, and only 28% think it is dealing with the economic crisis effectively
-
Salmond remains the Scottish Yes campaign's biggest asset
Research Director, Mark Diffley writes for the New Statesman discussing First Minister, Alex Salmond fortunes in the polls.
-
Green shoots of a red revival in Scotland
In our latest opinion piece for Total Politics we discuss Scottish Labour's polling performance under new leader Johann Lamont and whether we should brace ourselves for a red recovery north of the border?
-
Big (Data) is Beautiful
In his newest blog for MediaWeek John Carroll talks about the rise of server data, what it is and what implications it might have on future research.
-
Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.