Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone's head and highlights the importance of being relevant and stand out from the crowd at the same time.
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
