Search
-
Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
-
Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
-
Benchmarking residents' perceptions of local government
Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.
-
The outlook for Outlook
Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
-
Older, Wiser, Consumer
More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
-
Europeans don't see any economic light ahead
Though the world's attention has turned to London and the Olympic Games, bad economic news continue to emanate from the UK and Europe.
-
Great expectations... but it's the taking part that counts and we can all take part
Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media.
-
Scottish House Conditions Survey
The Scottish House Condition Survey (SHCS) was the largest single housing research project in Scotland. Now conducted as part of the Scottish Household Survey, it is a national survey that links the physical condition of Scotland's homes to the experiences of its householders.
-
British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
-
"So tell me what you Want, what you really, really Want"
In her latest blog Louise Brice at Ipsos ASI discusses the rumour that Facebook are launching a new "Want" button.