Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.
New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.
Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.
