Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
London, UK. Recent polling data from Ipsos in the UK, conducted 3–7 July 2026, reveals widespread public desire for change across key policy areas as Andy Burnham enters Downing Street as Britain’s seventh Prime Minister in ten years.
Ipsos UK has been appointed by the Department for Science, Innovation and Technology (DSIT) to conduct evaluation activity for TechFirst, the government's flagship programme to strengthen technology and AI skills across the UK.
New polling data from Ipsos in the UK, conducted 3–7 July 2026, explores public attitudes to Andy Burnham’s plans to create a Number 10 North and to split his time as Prime Minister between London and Manchester, as well as wider attitudes toward London and Manchester as cities.
