Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.
