Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
New survey findings from Cancer Research UK, based on research conducted by Ipsos, reveal that more than four in 10 UK adults report being sunburnt, while many remain uncertain about recommended sun protection behaviours and UV exposure.
New polling data from Ipsos in the UK, conducted 21–27 August 2026 explores attitudes towards leading politicians and parties in the run up to Reform UK party conference. Polling was conducted before Zack Polanski announced he was standing in the Holborn and St Pancras by-election.
