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The Winner Takes it All
Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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Jeremy Hunt trusted by just 14%
With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings. -
Evaluation of the Local Authority Housing Hubs Approach
Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.
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Trustworthiness of Politicians - Trends
Q In general would you describe each of the following politicians as trustworthy or not?
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What The Royal Polling Numbers Reveal About The Monarchy and the People
If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.
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Using access to information to push up standards
Big Society blog: The Department of Health's new information strategy aims to use information and new technologies to push up standards of care and improve outcomes for patients - but will it work?
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Ben Page and the subtle art of reading public opinion
Ipsos CEO, Ben Page discusses the relationship between politicians and the people in an interview with Politics.co.uk.
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Shouting loud in a hoarse category
Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing