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Ipsos Business Review of the Year - Green Shoots or False Dawn?
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
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Ipsos Retail Flyer
The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business
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Helping retailers build a successful business through insight
Ipsos Retail looks at how retailers can achieve a competitive advantage at a time when consumer confidence is once again falling.
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He didn't shoot the bear, but did he hit the brand?
Keith Glasspoole, deputy chief operating officer, Ipsos ASI, examines the Tippexperience and asks if it really helped the brand as much as it could have.
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The Rise and Rise of Digital Music
This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
All Change in the Business World?
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.
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Customer Strategy in the Boardroom
Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.
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People slowly embracing shopping bag schemes
Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives
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Carbon Monoxide Be Alarmed Campaign Research
Ipsos survey for the Carbon Monoxide - Be Alarmed! campaign into people's awareness of the dangers of Carbon Monoxide and their ownership of Carbon Monoxide alarms.