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Political Behaviour Part 2: Mobilisation
In the second of three blogs in the run-up to the General Election, Ipsos's Chris Perry considers what can be done to mobilise voters and influence turnout behaviour.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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Ipsos Research Highlights - February 2015
Find all the latest Ipsos social and market research for the past month collated here in one easily accessible document.
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Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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Public Views of Funding Methods for the BBC
Ipsos's survey for the BBC finds the license fee to be the most supported method of funding the BBC.
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Ipsos Research Highlights - November 2014
Download the latest monthly market and social research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.
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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
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Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
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Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.
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The future of streaming content: What role will advertising play?
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.