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Can research match the new marketing model?
Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.
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New research finds data trust deficit with lessons for policymakers
New research for the Royal Statistical Society carried out by Ipsos reveals that the media, internet companies, telecommunications companies and insurance companies all come at the bottom of a "trust in data" league table.
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TRUSTe Internet of Things Privacy Index
Only half (47%) of British internet users know that smart devices such as smart TVs, fitness devices and in-car navigation systems can collect data about their personal activities according to an Ipsos survey for TRUSTe.
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Britons among the most likely to support equal opportunities
A new Ipsos global survey finds the British and Spanish the most likely to believe in equal opportunities for men and women (94%).
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Newstalgia: an aching for things in print
In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.
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Advertiser Funded Programming
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
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Public Awareness, Attitudes and Experience of Smart Meters
Our latest research for DECC looks at attitudes to smart meters and in-home displays (IHDs), including their information needs.
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Ipsos MediaCT launches new real time content monitor, Media Moments.
Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.
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Ipsos Global Trends 2014: Navigating the new
Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.
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Neuroscience: Uncovering hidden truths
Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.