Advertiser Funded Programming
In an ever more fragmented media marketplace, brands are increasingly turning to the funding of television programmes as another method of raising awareness and profile. In return for varying levels of exposure and creative influence, a company can provide much needed funding to aid the production and betterment of a programme. Though research has been conducted to understand this area, the effort has largely focused within the industry, talking to programme makers and industry figures about the do’s/don’ts and future of advertiser funded programming (AFP).
Very little work has been conducted on how the general public feels about company involvement in TV programmes, until now. In 2013, Ipsos MediaCT, in conjunction with Shine and Make World Media on behalf of the Reuters Group, conducted an online survey among a nationally representative sample of 1,500 people across three countries. The aim of the project was to find out what is acceptable and unacceptable in this area. Ipsos also covered opinions on the subject in our Global Trends & Futures Survey, via an online survey administered in twenty markets.
This year, Ipsos MediaCT has introduced augmented reality content to our marketing material and Thought Pieces. The augmented reality will bring extra context and interactivity to our audience without you losing any of the main content if it doesn't work for you.
In order to view this content, please download the free Layar app onto your Smartphone or Tablet. Once you have downloaded the app please open it and point the camera of your Smartphone or Tablet to the page of the Thought Piece with the little Layar Logo on, you should then see the piece of hidden content. If your device doesn’t support this app, you can view the content in the video below:
