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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Despite popular belief, the world is not experiencing a 'crisis of trust'
In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
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How MPs and business journalists view the importance of Environmental, Societal and Governance (ESG) issues in supermarkets, fashion and FMCGs
There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).
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Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector?
The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.
UK KnowledgePanel
Ipsos’s UK KnowledgePanel is the UK’s largest online random probability panel, providing total understanding of the UK public for businesses and organisations looking for robust research at unmatched speed.
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London maintains top “city brand” ranking from 2020 to 2022 - Paris rises to second and Sydney lands in third
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities.
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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6 in 10 would rather be a citizen of Britain than any other country in the world – the NHS, our history and the Royal Family are most likely to make them proud to be British
The NHS, our history and the Royal Family are most likely to make people proud to be British
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Earth Day 2022: More to do to persuade public to make high impact environmentally friendly changes
A new Ipsos Global Advisor study for Earth Day 2022 finds that there is more to do to persuade the public to make high impact environmentally friendly changes, with few people able to identify which actions are best at cutting carbon emissions.
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The UK is perceived as attractive and trusted by educated young people in Nigeria
Research conducted by Ipsos for British Council in 2020 aimed to understand how the UK is seen by educated young people across 36 countries internationally. The data from the research is used by British Council to inform strategy and programmes aimed at the target audience in relevant countries.