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What matters to people about the future of the UK landscape? A public dialogue on the future of land-use
Policymakers and land managers will need to consider the public’s views both of long-term risks and the immediate impacts upon their everyday lives, according to a major new public dialogue project by Ipsos for the Royal Society.
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Almost half of working Britons would get more satisfaction from a ‘green job’ than they do their current job
Nicola Moss looks at new research from the Ipsos KnowledgePanel about Britons' aspirations to work in the green economy.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Brighton and Hove Climate Assembly
After declaring a climate emergency, Brighton & Hove City Council commissioned Ipsos to hold a climate assembly focused on reducing carbon emissions from transport and how this can help the city towards its goal of becoming carbon neutral by 2030
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Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology in our global survey about 2021 opportunities and threats for the World Economic Forum.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Despite a chaotic 2020, Britons are feeling good about 2021
Almost three-quarters (73%) of Britons are optimistic that 2021 will be a better year for them than 2020 according to the predictions poll from Ipsos Global Advisor
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Public support charging motorists to use roads, but want it to be done for the right reasons
A new Ipsos survey finds that 62% of people across the UK are in favour of schemes which would charge road users a fee to drive around towns and cities. . A quarter, 25%, are strongly supportive.
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Climate Change: Britons still want government to prioritise environment over economy
Over half of Britons feel government should prioritise the environment over the economy in wake of the pandemic, even if this means slower economic growth or job loss. Britons are more likely to feel renewable energy and obliging owners to insulate their homes are very acceptable initiatives to reduce greenhouse emissions compared to the global average.