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Lockdown TV: For brands trust and transparency are key
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos launches its new creative assessment solution: Creative|Spark on Ipsos.Digital Platform
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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Monitoring business performance during – and after – social distancing
In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
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From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Audience expectations in a digital world
Attitudes of audiences towards audio-visual content are changing.
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Ipsos Research Highlights - 3 April 2020
This marks the first of our weekly Ipsos Research Highlights, which will closely follow the evolution of the pandemic. This week features the changing behaviours of the British public, opportunities for brands and how COVID-19 may affect long-term trends.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Evaluating Making Tax Digital’s impact on record-keeping behaviour and scope for error among small businesses
Ipsos was commissioned by HMRC to undertake qualitative research with small businesses to understand the impact that Making Tax Digital has had on their record-keeping behaviour and scope for error when preparing VAT submissions.
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Ipsos Research Highlights - March 2020
This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.