Search
-
Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
-
How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
-
Attitudes to COVID-19 vaccines
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
-
Road pricing: timely or toxic?
Describing a transport policy as “a potential poll tax on wheels” - after MP Keith Speed’s famous description of rail privatisation - usually adds to jitters about its unpopularity and political jeopardy.
-
Public support charging motorists to use roads, but want it to be done for the right reasons
A new Ipsos survey finds that 62% of people across the UK are in favour of schemes which would charge road users a fee to drive around towns and cities. . A quarter, 25%, are strongly supportive.
-
Climate Change: Britons still want government to prioritise environment over economy
Over half of Britons feel government should prioritise the environment over the economy in wake of the pandemic, even if this means slower economic growth or job loss. Britons are more likely to feel renewable energy and obliging owners to insulate their homes are very acceptable initiatives to reduce greenhouse emissions compared to the global average.
-
A Year in Review - 2020
This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
-
The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
-
2020 saw increasing concern among Britons about the global influence of China
Ipsos Polling for Halifax Security Forum reveals just 19% of Britons believe China will have a positive influence on global affairs over the next decade, a drop of 16 percentage points since 2019.
-
Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.