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core Summer 09 - Getting the Green Light
In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?
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Ipsos acquires MRBI, the leading polling and research player in Ireland
Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire Market Research Bureau of Ireland Limited (MRBI), Ireland's leading polling and research company.
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Ipsos awarded 2009 UK Business Superbrand, ranked 188 out of top 500 brands
Ipsos is now one of the top 200 Superbrands in the UK, ahead of other leading survey companies.
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Quality Research Methods take centre stage at Ipsos
Ipsos today launched the Research Methods Centre (RMC) to build on its reputation for research of the highest quality
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Survey of Britain's Transport Journalists
This study allows subscribing clients to evaluate their organisation's reputation among the leading print, radio and television transport journalists across the UK.
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Public Opinion: Why it is important and how to measure it.
Sir Robert Worcester on the art of measuring public opinion.
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Reputation Council findings - May 2009
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council. Its members bring unparalleled levels of communications expertise and through our regular feedback sessions provide insight on a wide range of reputation issues within both the corporate environment and the wider world.
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Crunch time for reputation management
As the recession bites, Milorad Ajder explores the reasons for keeping reputation management high up the corporate agenda.
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PR agencies contracts at risk during recession
Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.