PR agencies contracts at risk during recession

Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.

Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services. Nearly two in three (68%) agreed that there will be less spending on external agencies and suppliers in the current environment.

Despite this, reputation management remains vital for senior communicators on the council with 88% thinking it is more important then ever, offering opportunities for agencies that can demonstrate real value.

Head of the Reputation Centre, Milorad Ajder said:

"The PR agencies that will succeed in the current market will be those that can up their game.160 Budgets are under pressure, but at the same time reputation is seen as increasingly important. In other words, there is a real opportunity for agencies that can show a clear connection between their activities and the bottom line. "

160Download the Reputation council report

Technical Notes

Research conducted on the telephone by Ipsos in March 2009, amongst 40 senior corporate communicators.

The reputation council will brings together more than 50 senior communicators from leading companies including:

      • Tesco
      • Electrolux
      • GSK
      • Unilever
      • Syngenta
      • BAE Systems
      • Unilever
      • BP
      • Rolls Royce
      • In Bev
      • Michelin

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