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Majority of Britons believe not enough is being done to meet infrastructure needs
Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Pension Wise service evaluation: research with 2017/18 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Londoners say Brexit, crime and housing are the top issues facing the capital
London Councils 2018 Poll of Londoners
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Approach - Winter 2018
Welcome to Approach - the newsletter from the social research team at Ipsos Scotland.
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Young People & Gambling 2018 - Technical Report
A research study among 11-16 year olds on behalf of the Gambling Commission.
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Research Methods Centre Update: November 2018
The latest Ipsos Research Methods Centre newsletter features our thinking on push to web survey design, whether it is time to think again about response rates, sampling issues for special populations, and more.
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Public perceptions and awareness of Public Health England’s reduction programmes
A survey commissioned by Public Health England shows support for reducing sugar and calories in foods