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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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The future of driving: Five ways connected cars will change your life
The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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Ipsos Election Briefing
Ipsos's Election Briefing - held on 10 April 2015 - reveals the views of our elected (and unelected) politicians on how companies should act, industry favourability, lobbying, and the issues facing Britain today.
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Public persuasion: Emergence of driverless cars in Europe
Driverless cars are to hit the street soon but are the public ready? Ilana Tyler-Rubinstein talks about what motoring journalists think about this brave new world.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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Only 18 per cent of Britons believe driverless cars to be an important development for the car industry to focus on
Only 18% of Britons believe driverless cars to be an important development for the car industry to focus on, according to the Ipsos Loyalty Automotive Survey.
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Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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Sony games well positioned in 2011
The Playstation could be in for a good year according to new research released today by Ipsos MediaCT and Future Publishing.
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Direct Mail 'Binned' By A Third Of Britons
Two thirds of British people aged over 35 who receive direct mail either throw it in the bin (36%) or want it to stop (29%), according to research by MORI. The survey, commissioned by The REaD Group, shows two in five (42%) believe they receive seven or more pieces of direct mail a week.