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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Missons, Milestones and Priorities
Track the government's performance on its key missions, milestones, and priorities.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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The NHS and its use of the private sector
In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Ipsos research explores barriers to opening up about experiencing problems with gambling
New Ipsos release for GambleAware shows public support for greater regulation of gambling advertisement, and an increase in gambling behaviour during major sporting events
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.