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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Ipsos appoints new Managing Director of Marketing
Ipsos today announces the appointment of Jim Needell as Managing Director, Marketing. In this role he will lead the 200 strong Marketing team at Ipsos, which helps marketers understand their markets, innovate and build their brand portfolio and maximise sales to get the best return on their investments.
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The spread and adoption of healthcare innovations in North West London
Imperial College Health Partners (ICHP) have published a report conducted by the Ipsos Social Research Institute exploring the enablers and barriers to adopting and diffusing three healthcare innovations in North West London. The report discusses the healthcare system-wide implications of the research.
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Consensus but not action: the debate around skills
Much has been made of the shortage of workers with skills in key areas, especially technical expertise. Hannah Merritt asks if MPs and candidates really grasp the issue.
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What makes a global leader in Corporate Social Responsibility?
Companies need to consider a more distinct approach to CSR. Ilana Tyler-Rubinstein asks what makes a global leader in CSR.
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Ipsos & Amgen Named Finalists in the BHBIA BOBI Awards 2014/15
Ipsos Healthcare, Ipsos and biopharma company, Amgen, have been named finalists in the ‘Most Innovative Approach’ category of the BHBIA BOBI Awards 2014-15.
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When it comes to TV debates, Cameron is no coward - he's calculating
When it comes to the leaders' debates, Cameron is doing the same as prime ministers past writes Roger Mortimore in The Conversation.
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Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.
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Ipsos and Amgen scoop 2 MRS Awards
Ipsos and biopharma company, Amgen, were double winners at the MRS Awards 2014 – taking both the Grand Prix for Greatest Impact Award and the Award for Healthcare Research.
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The Ipsos Almanac 2014
The Ipsos Almanac is our review of life, society and business in Britain in 2014.