Ipsos appoints new Managing Director of Marketing

Ipsos today announces the appointment of Jim Needell as Managing Director, Marketing.

In the role he will lead the 200 strong Marketing team at Ipsos, which helps marketers understand their markets, innovate and build their brand portfolio and maximise sales to get the best return on their investments.

Jim joins from Kantar Health where he was Managing Director, having moved from sister company Kantar Worldpanel in 2011. He has 20 years’ experience working with marketing professionals across sectors spanning durables, FCMG and healthcare. Having previously worked at GfK, TNS and Kantar, both in the UK and abroad,

Jim has developed a wide breadth of marketing insights knowledge across syndicated, Panel and ad-hoc services.

During his time at Kantar Health, Jim was a catalyst in the turnaround in fortunes of the business, leading to industry awards for the team in 2014/15 for innovative deliverables, quality of client work and for excellence in staff engagement.

Chief Executive of Ipsos, Ben Page, said:

“Our Marketing business will benefit immeasurably from Jim’s leadership. He brings with him extensive agency-side experience, particularly in the healthcare sector, and his appointment consolidates Ipsos’s position as a leading marketing insight provider in the UK market. Fortunately for us, he’s also a great guy.”

Speaking about his new role, Jim Needell said:

“I’m delighted to be joining Ipsos’s Marketing division as MD. This is an exciting role, leveraging my experience gained over 20 years in agency-side roles, working with marketers across a range of sectors. I look forward to leading the team as we rise to the challenge of exceeding the needs of our clients in this dynamic environment.”