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Super-clear? Where next for regulation of the food and drink industry
Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?
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Ipsos Research Highlights - May 2018
Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.
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How behavioural science is helping us improve our understanding of corporate reputations
The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people.
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Global business influencers 'overconfident' around cybercrime risks
Global business influencers are prone to persistent excess of positivity around their cybersecurity and other technological capabilities. This presents a dangerous blindness to a serious threat – and demands that senior executives think again about their ability to protect their data and their reputations.
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Experiences of people with long-term conditions – what does GPPS data tell us?
Joanna Barry looks at the most recent data from Ipsos’s GP Patient Survey and what the survey tells us about the experiences of people living with a long-term condition.
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Going beyond continuous listening …
In our latest blog, Kimmo Parkki, Director at Ipsos LEAD, explains why continuous dialogue and shared accountability between managers and their direct reports is much more important than formalised “continuous listening” tools and processes
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PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
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What worried the world in 2017?
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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Royal Wedding 2018: International perceptions of the Royal Family
Which Royal Family members are liked the most according to our Ipsos Global Advisor poll conducted in 28 countries?