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2016/17: The Year of Disruptive Elections
In the wake of the Nice attack, Brice Teinturer of Ipsos France has written this update on the current French political climate for The Politics Wire.
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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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Ladders to social mobility after Brexit
Ben Marshall looks at whether Brexit is a “smell the coffee” moment for a different approach to social mobility and housing tenure.
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Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
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Just one in five Britons say EU immigration has had a negative effect on them personally
As polling day approaches, new research finds the public is divided when it comes to how EU immigration has affected Britain; despite relatively few saying it has had a negative impact on their own life.
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Wondering why Boris Johnson keeps mentioning bendy bananas and Brexit - there's a simple explanation
People are getting their facts confused about Brexit, and this might be a nifty trick being played on us all, says Bobby Duffy in the Independent.
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Cyber Security Breaches Survey 2016
Ipsos was commissioned by the Department for Culture, Media and Sport to carry out quantitative and qualitative research with UK businesses on cyber security.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.