The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people’s relationships with big global events and organisations?
Cultural trends, social media and perceived inaction on the part of those in charge have combined to make this a Games where people have made their opinions felt.
What next for brands and sponsorship?
Gailynn Nicks and Leah McTiernan look back on Rio and the new realities of marketing partnerships.
